Project Detail
Details about the project
TBT AGRO
Agri-ecommerce · Feb 2023 – Feb 2024
Project Story
TBT AGRO was entering a fragmented agricultural commerce market with no brand equity and a dual audience problem — they needed to win both buyers and merchants simultaneously, with a small budget and no legacy data to work from.
The Approach
Used AI to compress the research-to-copy cycle: competitor audits that used to take two weeks were done in hours using Perplexity + Claude. Built the full website messaging and UX copy using AI drafts refined with market insight. Ran multi-channel acquisition across Meta and Google using AI-generated ad creative variants, and built Mailchimp lifecycle sequences (welcome, cart recovery, re-engagement) using AI-optimised messaging for each cohort.
AI Tools: Claude (competitor research + copy strategy), Perplexity (market intelligence), Mailchimp (lifecycle automation), Meta & Google Ads
Results
$500K contributed to product launch revenue. Merchant acquisition doubled through targeted inbound campaigns. Automated email workflows lifted retention and conversion across both buyer and merchant segments.