AI-Driven Product & Growth Marketing Manager.
3+ years shipping GTM strategy and growth marketing for SaaS and EdTech products — but I'm not a traditional PMM. I'm AI-native from the ground up. Every deliverable I produce is powered by an AI-augmented system that compresses weeks of agency work into days.
I've used AI to build positioning frameworks, run competitor audits, generate conversion copy at scale, and automate entire marketing funnels — across EdTech, Agri, Web3, and MedTech. The result: $1M+ in revenue, 46x ROAS, and a 40K+ LinkedIn audience that follows the work, not just the brand.
Currently pursuing an MBA in Marketing and a diploma in Product Management — while building AI marketing systems that most teams won't catch up to until 2027.
Experience
Koppoh
Product Marketing Manager
Jan 2025 – Present
Lagos, Nigeria
- Built AI-augmented GTM system from scratch — ICP profiling, positioning frameworks, and funnel copy using Claude — generating 1,600 qualified leads and 51 pre-launch enrollments
- Designed AI-assisted A/B testing across landing pages and email sequences, achieving 46x ROAS on paid acquisition
- Automated the full conversion funnel: landing pages → AI-personalised email nurture → WhatsApp automation → sales handoff
- Used AI to scale brand storytelling to 500K+ audience impressions with a lean 2-person content team
TBT AGRO
Product Marketer
Feb 2023 – Feb 2024
Lagos, Nigeria
- Used Perplexity + Claude to deliver competitor audits in hours that previously took 2 weeks — directly shaping launch positioning
- Wrote all product website copy and UX messaging using AI-first workflows, contributing to $500K in launch revenue
- Built AI-generated Meta and Google ad creative variants at scale, doubling merchant acquisition
- Implemented AI-optimised Mailchimp lifecycle sequences (welcome, cart recovery, re-engagement) improving retention across buyer and merchant cohorts
AccInvest
Marketing Manager (Contract)
Dec 2024 – Mar 2025
Dubai, UAE
- Cut CPL by 25% and achieved 10x ROAS by using AI to optimise LinkedIn Ads targeting and creative iteration
- Built AI-powered Apollo outbound sequences that doubled client acquisition velocity
- Secured 10+ high-value B2B partnerships through account-based outreach workflows built on AI-scored prospect lists
Whoosh NG
Product Marketer
Apr 2023 – Feb 2024
Lagos, Nigeria
- Drove v2.0 product relaunch using AI-drafted onboarding copy and in-app tutorial scripts, increasing activation by 25%
- Reshaped product messaging across app, web, and email using AI content systems — improving feature adoption among ~1,500 active users
- Built automated email + in-app onboarding sequences using AI-generated lifecycle copy, reducing early churn
Skills & Stack
Certifications
AI-Powered Marketing
Semrush · 2025
Digital Marketing
HubSpot · 2025
AI Product Strategy
Treford · 2025
Advanced Product Marketing
Treford · 2025
Product Marketing Fundamentals
PMI · 2025