Marketing & Outreach Agents
Meta Ads Automation
A custom Meta Ads MCP server that automates ad management, driving a 45x ROAS.
Client — Tomide Williams
01The brief
The problem
Managing Meta Ads requires constant monitoring, adjusting budgets, and analyzing performance data.
I wanted to connect Claude Code directly to Meta Ads via an MCP server to manage campaigns autonomously.
02Implementation plan
From brief to build
How we turned the client's challenge into a system their team actually uses.
MCP Server Build
Developed a custom MCP server to interact with the Meta Ads API.
Automated Optimization
Created workflows for Claude Code to analyze performance and adjust bids and budgets.
03Before & After
What changed
Before
- Campaigns required manual daily check-ins to prevent wasted spend.
- Optimization was slow and prone to human error.
After
- The MCP server enables Claude Code to monitor and optimize ads in real-time, resulting in a 45x ROAS.
- Campaign management is hands-free, with automated reporting and adjustments.
04Why this approach
Direct API access via MCP allows an LLM to manage ad campaigns with far greater speed and precision than manual adjustments.
05Impact & benefits
Achieved a 45x ROAS through fully automated Meta Ads management via a custom MCP server.
ROAS
45x
Manual Management
Eliminated
Real-time campaign optimization.
Massive return on ad spend.
Hands-free ad management.
06Business outcomes
Business outcomes
Custom Meta Ads MCP server.
Automated bid and budget adjustments.
Real-time performance analysis and reporting.
07Built with
Tools & capabilities
Claude CodeMeta AdsMCP