AI Sales Agents
GHL Quiz Funnel Dashboard
An interactive quiz funnel built in GoHighLevel that qualifies leads as they answer, feeding a live sales and analytics dashboard.
Client — Koppoh (BOE)
01The brief
The problem
We wanted a way to qualify leads before they ever reached the sales team, instead of treating every quiz completion the same regardless of fit.
We also had no real visibility into how the funnel was performing: no view of completion rate, where people dropped off, or how many actually qualified by the end.
We needed an interactive quiz that scores people as they answer, and a dashboard that shows conversion at every step, not just a final lead count.
02Implementation plan
From brief to build
How we turned the client's challenge into a system their team actually uses.
Design the qualifying questions
Built the quiz around the questions that actually predict whether someone is a fit, not generic survey filler.
Score as people answer
Wired scoring logic directly into GoHighLevel, so every response updates the lead's qualification in real time, before the quiz even ends.
Route qualified leads automatically
Connected completed, qualified quizzes straight into the sales pipeline, so the team sees only the people worth calling first.
Build the dashboard on top
Layered a sales and analytics dashboard over the funnel data, showing completion rate, qualification rate, and drop-off at every question.
03Before & After
What changed
Before
- There was no way to qualify a lead before they reached the sales team, everyone got treated the same regardless of fit.
- Funnel performance was invisible, there was no view of where people dropped off or how many actually qualified.
- Sales worked from a flat lead list instead of a scored, prioritized one.
After
- The quiz scores every lead as they answer, so qualification happens before a person ever gets involved.
- A live dashboard shows completion rate, qualification rate, and exactly where drop-off happens in the funnel.
- Sales now works from a scored list, prioritized automatically instead of flat and unordered.
04Why this approach
A quiz funnel only pays off if it actually filters, and if you can see how it's performing well enough to improve it.
Wiring the scoring directly into GoHighLevel meant qualification happened live, during the quiz itself, not as a separate step done after the fact.
The dashboard turned what used to be a black-box funnel into something the team could actually watch, question, and improve.
05Impact & benefits
Leads are scored the moment they finish the quiz, with a live dashboard showing exactly how the funnel performs at every step.
Lead scoring
Real-time, in-quiz
Funnel visibility
Every step tracked
Sales list
Automatically prioritized
Leads are qualified before they ever reach the sales team.
Full visibility into completion, qualification, and drop-off at every question.
Sales works from a prioritized list instead of a flat one.
Underperforming questions can be spotted and fixed quickly.
Consistent scoring criteria applied to every single lead.
06Business outcomes
Business outcomes
An interactive quiz that scores leads in real time as they answer.
Automatic routing of qualified leads straight into the sales pipeline.
A live dashboard tracking completion, qualification, and drop-off by question.
Scoring logic built directly into GoHighLevel, no separate tool required.
Question-level analytics that show exactly where people disengage.
A repeatable pattern for qualifying leads before any human involvement.
07Built with
Tools & capabilities
GoHighLevel
Google Sheets